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April 30, 2010

Blood Drive Marketing Around the World

I am glad the previous posts establish that Robin and Lise love the Australian Red Cross. From seeing their blood drive campaigns, I have to admit that I am quite the fan as well!

They found a Advertising Design project that a University course in Australia undertook, looking at past blood drive marketing campaigns around the world to develop some future suggestions for marketing to the University population.

It goes without question that recruiting blood donors is no easy task. There can be many fears and misconceptions leading into a donation, and it is fairly easy to fall into the bystander effect and assume someone else will help in your place. Blood drive marketing has to overcome the obstacles and relate to the audience to let them know why specifically they should donate. Donating blood saves lives, with a constant need for individuals to help out.



Check out the project report to see some great examples as to how Red Cross Societies worldwide have taken on this challenge, and how students came to the conclusion of the suggested poster above!

I don't quite know about the suggestion of skipping class though...

Friends Are More Than Just Status Updates

Now that you know a little background on the SAM program, here's an ad used to promote it on MTV:



P.S. Here's another one, but please proceed with caution as it is NOT family-friendly. Still, I think it makes a strong point and is a perfect fit for the audience they're targeting. No one has ever said youth campaigns can't be edgy!

Meet SAM Volunteer Cute Irish Nick

If Robin and I could pick any Red Cross National Society to go work for, there's no question that we'd be heading to Australia.

There are a ton of reasons why this is true (and I don't want to link to any of them, as I'll blog them in the future), but I'll give you a quick taste of the awesomeness down under today.

Today I'm mentioning the "Save A Mate" (SAM) program, run by young people for young people.

It "aims to promote health and wellbeing through education on key youth health issues, particularly those related to alcohol, drug use and mental health." The training is currently delivered to more than 10,000 young people annually and approximately 150 youth events and festivals are attended by SAM volunteers, where safe partying, peer support, health promotion and first aid is provided.

And, oh yeah, it's in partnership with MTV Australia. Hey American Red Cross! When are we partnering with a cool cable channel again?

Anyway, let's begin by meeting SAM volunteer Cute Irish Nick.

April 29, 2010

Are You Prepared For A Frog Fall?

This August, Portland's 48 Hour Film Project will return.

To get you geared up in the interim, I bring you inspiration from Springfield, MO, the home of SATO48 (and our friends @OzarksRedCross!). The concept is similar in both locales -- in Springfield, you've got just 48 hours to script, film and edit a five-minute gem.

So, without further ado, I give you 9-year-old writer/director Damian's entry into this year's contest (note that this is actually his third time entering with his sister). He worked with the @OzarksRedCross team to create a funny film with a serious message about disaster preparedness. And -- if you listen closely -- you'll hear our favorite catchphrase: Be Prepared For Anything!

Here's the clever film...I assure you that you'll never look at frogs the same way again.



P.S. Keep your eyes peeled for some of the other SATO48 ground rules:

1. You must have a sound at the beginning and end of the fil
2. You must use the SATO48 poster once in original form and once altered.
3. The turning point must involve a "Shadow."
4. You must include the numbers; 1,2,3,4 and 5 in that sequence throughout the film.

April 28, 2010

Worldwide Wednesday Wrap-Up

Welcome to the Worldwide Wednesday Wrap-Up, in which we consolidate the international Red Cross and Red Crescent news into one list of bite-sized links for you. It's a non-comprehensive sampling of the larger and/or more intriguing aspects of our global work...

[The place names link to maps so that you can get a quick idea of the region.]

NIGER/MALI: The ICRC is helping thousands of people in the northern parts of the two countries who are facing a food crisis after years of drought and outbreaks of violence.

COLOMBIA: Over the past year, ICRC delegates have recorded some 800 alleged violations of international humanitarian law. To address the most pressing needs, the ICRC focuses on around 20 areas of the country particularly affected by the armed conflict, where government bodies and other relief organizations have little presence.

SOMALIA: The ICRC is working with the Somali Red Crescent Society to improve health care, nutrition, water supply and crop productivity in regions affected by drought and ongoing fighting.

UKRAINE: More than two decades after the disaster, the IFRC continues to offer psychosocial assistance and screen 90,000 people a year for thyroid cancer through its Chernobyl Humanitarian Assistance and Rehabilitation Programme.

AFGHANISTAN: The Afghan Red Crescent Society has been trekking into mountain communities with tents, blankets, kitchen sets, plastic sheets, tarpaulins and jerry cans and other aid for residents affected by a 5.3 magnitude earthquake.

WEST AFRICA: Thousands of volunteers have mobilized to launch a final assault on polio.


GLOSSARY:
ICRC = International Committee of the Red Cross
IFRC = International Federation of Red Cross and Red Crescent Societies

Get a Scoop, Help a Firefighter

Reminder: tonight is 31 Cent Scoop Night! Why do we care? Because we love firefighters.


They call us (an average of ten times a week in Oregon!) after house fires when families have lost nearly everything. We help the families with food, shelter, and clothing. But we also help the firefighters when they're on a long, hard job and need food and water to keep going.

We also love ice cream. (Who doesn't, right?)

So we love celebrating Baskin Robbins 31 Cent Scoop Night - an event benefitting our firefighter friends. What better excuse to indulge in some triple decker "chocolate chip cookie dough" deliciousness! Call it your good deed for the day!

April 27, 2010

Understanding Earthquakes and Volcanoes... with snack foods! (Part 2)

There are some easy ways to demonstrate how volcanoes and earthquakes work! Last year I was fortunate to work with Oregon State's Robert Lillie, a Professor of Geology and Public Interpretation. To help the public understand how earthquakes and volcanoes are created with plate tectonics, he developed some simple visuals using snack foods. The second part in this two part series will discuss how plate boundaries create volcanoes shaped like popular snack foods.

Previously, we mentioned the type of plate boundaries using oreos. Plate boundaries not only result in earthquakes, but visible blemishes in the landscape resulting from lava derived from the liquid hot magma in the asthenosphere, or pockets of hot liquids seeping up from the intense pressure where two plates converge. These Volcanoes often define the landscape, particularly in Oregon. Volcanoes take a variety of shapes, that resemble (you guessed it!) snack foods. The small, but steep, cinder cones can be related to a Chocolate Chip. The larger composite volcanoes can be visualized as a Hershey Kiss. If you lay a Vanilla Wafer flat, you can see what a large shield volcano looks like from a distance. And, if you visualize half of an M&M you see the dome shape of a lava dome. Using general information from the USGS, with some relevant local and current event information added, we can understand how these shapes are created.






Cinder cones are the simplest type of volcano. They are built from particles and blobs of congealed lava ejected from a single vent. As the gas-charged lava is blown violently into the air, it breaks into small fragments that solidify and fall as cinders around the vent to form a circular or oval cone, similar to a chocolate chip in shape. Most cinder cones have a bowl-shaped crater at the summit and rarely rise more than a thousand feet or so above their surroundings. After Mt. Mazama (a composite volcano) blew it's top, it became Crater Lake and over time the crater had a vent eject lava creating the cinder cone known as Wizard Island. Cinder cones are common around a Convergent plate boundary.


Composite volcanoes (sometimes called stratovolcanoes) include many of Earth's grandest mountains. They are typically steep-sided, symmetrical cones of large dimension (like a Hershey Kiss) built of alternating layers of lava flows, volcanic ash, cinders, blocks, and bombs and may rise as much as 8,000 feet above their bases. Some of the most conspicuous and beautiful mountains in the world are composite volcanoes, including Mount Fuji in Japan, Mount Cotopaxi in Ecuador, Mount Shasta in California, Mount Hood in Oregon, and Mount St. Helens and Mount Rainier in Washington. Composite volcanoes are common around a Convergent plate boundary.

Shield volcanoes are built almost entirely of fluid lava flows. Flow after flow pours out in all directions from a central summit vent, or group of vents, building a broad, gently sloping cone of flat, domical shape, with a profile much like that of a warrior's shield and a flat Vanilla Wafer. They are built up slowly by the accretion of thousands of highly fluid lava flows called basalt lava that spread widely over great distances, and then cool as thin, gently dipping sheets. Lavas also commonly erupt from vents along fractures (rift zones) that develop on the flanks of the cone. Some of the largest volcanoes in the world are shield volcanoes. In northern California and Oregon, many shield volcanoes have diameters of 3 or 4 miles and heights of 1,500 to 2,000 feet. The Hawaiian Islands are composed of linear chains of these volcanoes including Kilauea and Mauna Loa on the island of Hawaii-- two of the world's most active volcanoes. The floor of the ocean is more than 15,000 feet deep at the bases of the islands. As Mauna Loa, the largest of the shield volcanoes (and also the world's largest active volcano), projects 13,677 feet above sea level, its top is over 28,000 feet above the deep ocean floor. Eyjafjallajökull is a shield volcano, with two notable eruptions in 2010 so far that have been very volatile due to super-hot lava meeting super-cold glaciers, ejecting ash high into the atmosphere which has disrupted air traffic. Shield volcanoes are common around a Divergent plate boundary or Hotspot, where the hot asthenosphere comes in contact with the surface.

Lava domes are formed by relatively small, bulbous masses of lava too viscous to flow any great distance; consequently, on extrusion, the lava piles over and around its vent. A dome grows largely by expansion from within. As it grows its outer surface cools and hardens, then shatters, spilling loose fragments down its sides, creating a dome shape that resembles half of a flat plain M&M. Some domes form craggy knobs or spines over the volcanic vent, whereas others form short, steep-sided lava flows known as "coulees." Volcanic domes commonly occur within the craters or on the flanks of large composite volcanoes. Currently, lava domes are being formed inside of Mt. St. Helens' crater that will eventually rebuild the structure lost during the 1980 eruption. A notable lava dome in Oregon is Newberry Volcano, located Southeast of Bend. Lava domes are common around a Convergent plate boundary.

You might have noticed something in common with all four major types of volcanoes. They ALL have examples in Oregon, which many geologists consider the most volcanically diverse areas in the planet. Eastern Oregon is defined by the Yellowstone hotspot that once traveled through the area, Western Oregon by the Cascadia subduction zone which has given us the Coast and Cascade ranges.

Visual Credits:
Chocolate Chip - Choc Chip Cookie Recipe.com
Wizard Island - dweekly
Hershey Kiss - Hershey Co.
Mt. Hood - Oregon's Mt. Hood Territory
Vanilla Wafer - Kraft Foods
Eyjafjallajökull - Remy Osman
M&M - Mars, Inc.
Mt. St. Helens - USGS
Volcano Type Diagrams - USGS

Who Knew? Earthquakes

Fellow blogger Scott just tipped me off to a really cool series of videos -- Yahoo's Who Knew? daily takes on topics in the news.

Monday's video examined earthquakes and it's chockful of facts, figures and -- dare I say it? -- fun. Yes, these videos are educational AND entertaining; just what we love around here!



There's still a little time to get up to speed on your 'quake know-how before Earthquake Month is over. Check out our preparedness tips page and get 20% off the purchase of your disaster kit!

Portlanders: It's Time For Burgerville Tonight!

TODAY, Madison High School's Red Cross Club is hosting a fundraiser at Burgerville!

To participate, simply visit Burgerville at 8218 NE Glisan between 4-8pm and 10% of all sales will be donated to Madison High School's Red Cross Club.

Give yourself an excuse for a delicious Burgerville shake and support a great cause!

Graphic courtesy of greencrawler.com

April 26, 2010

Understanding Earthquakes and Volcanoes... with snack foods! (Part 1)

There are some easy ways to demonstrate how volcanoes and earthquakes work! Last year I was fortunate to work with Oregon State's Robert Lillie, a Professor of Geology and Public Interpretation. To help the public understand how earthquakes and volcanoes are created with plate tectonics, he developed some simple visuals using snack foods. The first part in this two part series will discuss plate boundaries using double-stuffed Oreo cookies.

Simulating plate boundaries with Oreo cookies. The upper cookie is the lithosphere, the creamy filling the asthenosphere, and the lower cookie the lower mantle. Carefully remove the upper cookie with a “twisting” motion. Slide the upper cookie over the creamy filling to simulate motion of a rigid lithospheric plate over the softer asthenosphere. Next, break the upper cookie in half. As you do so, listen to the sound it makes. What does that sound represent? An earthquake. It takes cold, brittle lithosphere to make earthquakes – earthquakes do not occur in the soft, flowing asthenosphere.

a) Divergent plate boundary, push down on the two broken cookie halves and slide them apart. Notice that the creamy filling between the two broken “plates” may tend to flow upward, similar to the rising, decompression, and partial melting of hot asthenosphere at mid-ocean ridges and continental rift zones. (Ex: Iceland)

b) Convergent plate boundary, push one cookie piece beneath the other. This is the only situation where the cold, brittle lithosphere extends to great depths, and hence the only place where deep earthquakes occur. The very largest earthquakes are at subduction zones where two plates get stuck together for centuries, then suddenly let go. (Ex: Western Oregon)

c) Transform plate boundary, slide the two cookie pieces laterally past one another, over the creamy filling. You can feel and hear that the “plates” do not slide smoothly past one another, but rather stick then let go, stick then let go. (Ex: San Andreas Fault in California)

Additionally, a Hotspot can be simulated with the demonstration in the upper left photo. Imagine if a piece of hot, glowing coal were embedded in the creamy filling – a chain of “volcanoes” would be burned into the overriding cookie. (Ex: The Hawaiian Islands, Yellowstone)

For more information, click here!

Red Cross Racing is taking another lap!

NASCAR is starting to get a big Pacific Northwest following thanks to Vancouver driver Greg Biffle. And not only is he promoting racing to the region, but also blood donations with the Red Cross nationally!

The American Red Cross is teaming up with 3M, Roush Fenway Racing, and NASCAR driver Greg Biffle for the third year of Red Cross Racing, a blood donor rewards program designed to increase the number of people giving blood and the number of times they donate. The efforts of the previous two years of Red Cross Racing have resulted in just over 115,000 blood donations.

You can join the program by visiting redcrossracing.com. Red Cross Racing members get points for a variety of activities, including giving blood and/or platelets and recruiting other blood donors to join by January 15, 2011. These points may be exchanged for prizes such as limited edition die cast cars, gardening sets, pocket tools, laptop computer bags and other exciting rewards.

The full Red Cross paint-scheme will be used on 6/27/2010 in New Hampshire and on 11/07/2010 in Texas. You can follow Red Cross Racing on Twitter.

Best wishes to Greg Biffle this racing season and to his cardboard cut-out to avoid another kidnapping!

Photo: The die-cast car I really want! Make sure you mention that I referenced you to the program, ok?

The Bystander Effect

Are you familiar with the "bystander effect?"

If you've taken a psychology class, you might already know about this phenomenon. In short, the greater the number of people present, the less likely people are to help a person in distress. When an emergency situation occurs, observers are actually more likely to take action if there are few or no other witnesses.

Recently, one of our CPR students called to share that she had a hard time believing what the instructor said about why people won't act in an emergency. She didn't understand it and thought that it was all a little over-dramatic.

But she really called to admit she was wrong.

You see, she had just seen this news story and realized that the bystander effect is a reality. And that the best way to combat this apathy is for YOU -- a trained individual -- to always be ready to take action when you see something wrong...whether or not there are people around.

This video is scary and sad, so consider yourself forewarned. And if you don't feel like you'd be ready to help in a similar emergency, consider signing up for a CPR/AED/First Aid class so that you won't succumb to the bystander effect yourself. And, at the very least, always be ready to call 9-1-1!

Visit msnbc.com for breaking news, world news, and news about the economy

April 23, 2010

How To Name A Volcano

Now that flights in Europe are resuming and Iceland's volcanic ash clouds are fertilizing the oceans, our attention is drawn to the "wilting" flower industry. With that said, I thought I'd start the weekend off with a comic from The Oatmeal.com.


Image courtesy of theblogismine.com

Volunteering with Blood Services

It is National Volunteer Week and it is worth note that many American Red Cross volunteers work with the Blood Services side of operations. Hundreds of volunteers are needed each day to help with blood drives in the region. Volunteers are a defining factor of a donors experience, helping in a variety of appreciated ways.

In Portland, every day volunteers fill the roles of receptionists (signing in donors), escorts (leading donors to where they need to go next), and canteen management (delivering and supplying nourishment to those that have donated). They help with drives at the Donor Center and the many mobile setups around the area. In addition, volunteers help with office operations, facilitate community outreach, communicate with the Spanish speaking community, and help transport blood. Currently, volunteers are needed for many of these roles Monday through Friday.


Video with a variety of Red Cross Blood volunteers in California.

For more information about Blood Services volunteer needs in your community, click the corresponding link below for the area of Oregon you are located.

Southern Oregon - Central Oregon - Southern Coast - Greater Portland - Greater Roseburg - Greater Salem

Bolting Down The House

Spring cleaning? How about spring seismic retrofitting?

That's what Richard Rosenhaft is doing to his 100-year-old NE Portland home. Like most homes built before 1976, the frame was not bolted to the foundation. So he called in Earthquake Tech to secure the home with steel plates to ensure it would stay standing in a large quake. Cost? About $2,000.

Check it out!

The Seismologists Are Coming! The Seismologists Are Coming!

Q: What did one earthquake say to the other earthquake?

A: It's all your fault!

I apologize for that painfully bad joke, but I'm willing to bet that downtown Portland is chock-full of such groaners this week. Why? Because the seismologists are in town!

That's right -- the Seismological Society of America's annual meeting is underway in Portland. They've got a ton of topics to cover and they're even headed out on a few field trips.

As an admitted disaster geek, this conference sounds both fascinating and fun. For example, they're having an earthquake debate, taking on issues including the predictability of earthquakes, the distribution of earthquake sizes on major faults, the role of Coulomb stress change [I have no idea what that is] in earthquake triggering, and many others. There's also a session on earthquake forecasting and even the intriguingly titled, "Time Reversal in Geophysics" which I'm pretty sure is related to the science behind Hot Tub Time Machine.

So as you're out and about this weekend, please make sure to say hi to our seismological friends. I'm sure they're a very down to earth bunch.

P.S. Interested in hearing what the visiting experts had to say about earthquakes in Oregon? Check out the OPB News story...

April 22, 2010

Why I Help: Rajina Pradhan Logs Checks, Learns Customs


[In honor of National Volunteer Week, we're featuring a volunteer every day here on the blog!]

Rajina Pradhan came all the way from Nepal just to volunteer for the Oregon Trail Chapter.

Okay, that's not true. Her husband had an engineering job in town and Rajina wanted to use her education in finance and banking for good. Now she works with the Chapter's fundraising team to establish donor accounts, log donations and store copied checks.

Even though there is a Nepal Red Cross, Rajina didn't know much about their work. Now she has an inside view of the Red Cross movement and likes what she sees. As she's noticed, we may have different cultures and different lifestyles, but we all love to help.

Read more about Rajina...

Paper? Plastic? Or Tarp?

Plastic bags.

Some places won't let you have 'em. Some places let you make a donation if you skip 'em. Some places even enter you into drawings for free grocery gift cards.

But even on Earth Day in one of the greenest cities on the planet (that's us!), plastic bags still get caught in trees, hurt wildlife and don't decompose.

That's why I love this creative use of plastic bags, brainstormed by an Oregon girl who wanted to do something to make a difference in Haiti.

Ruby Sprengle was inspired while listening to an NPR story about how the American Red Cross has given out hundreds of thousands of tarps (373,000+!) to homeless Haitians in advance of the rainy season. Having previously made a portable shelter out of plastic bags for an Urban Survival Workshop, Sprengle thought she could apply the same concept to tarp-making.

According to the article, it takes about 400 plastic bags to make a tarp. Cut off the top and bottom of three bags and fuse them together by ironing them between two sheets of tracing paper. Once you have lots of pieces, you slightly overlap them and meld them together with more ironing.

Sprengle will hold more tarp-making workshops in the coming weeks at the School and Community Reuse Action Project (SCRAP) here in NE Portland. Her goal is to make 100 and ship them off to Haiti.

Good luck, Ruby -- we're inspired by your idea to recycle for relief!

Photo: Kevin Clark / The Register-Guard

34 Gallon Blood Donor gathers National attention

Here is a great story that CNN picked up from Westfield, Massachusetts.



Richard Gaylord started donating at High School in 1946. Now he is 81 years old and has donated for 64 years. This week he donated for his 272nd time, which amounts to about 34 gallons! He tries to donate every 8 weeks.

Why does he donate? A reason I hear all too often! "It's a good feeling to know you helped out, maybe kept someone alive, who wouldn't otherwise be here." His rare AB positive blood-type has done just that, helping up to 816 patients.

April 21, 2010

Worldwide Wednesday Wrap-Up

Welcome to the Worldwide Wednesday Wrap-Up, in which we consolidate the international Red Cross and Red Crescent news into one list of bite-sized links for you. It's a non-comprehensive sampling of the larger and/or more intriguing aspects of our global work...

[The place names link to maps so that you can get a quick idea of the region.]


ICELAND: The Icelandic Red Cross has provided food, shelter, and support for residents evacuating since the the eruption of the Eyjafjallajökull volcano.

CHINA: The Red Cross Society of China has been providing medical care, quilts, clothes, tents, and other relief for thousands of people affected by last week's earthquake.

GAZA/WEST BANK: Several Red Cross and Red Crescent Societies have partnered to create psychosocial support groups for women living in the midst of conflict.

HAITI: Among various activities, volunteers have been setting up a new settlement for some of the most vulnerable quake-affected people from Haiti's capital, while field hospitals have been busy with maternity and newborn patients.

GENEVA: Addressing diplomats in Geneva, the ICRC's president, Jakob Kellenberger, appealed to States to ensure that nuclear weapons are never used again.


GLOSSARY:
ICRC = International Committee of the Red Cross
IFRC = International Federation of Red Cross and Red Crescent Societies

Why I Help: Michael Rudis Knows Failure Is Not An Option

[In honor of National Volunteer Week, we're featuring a volunteer every day here on the blog!]

There's only one job I can think of that might be cooler than volunteering for the American Red Cross...and that's interning at NASA.

And there's only one person I can think of who's been lucky enough to do both -- Michael Rudis.

Nowadays, Michael helps Oregonians, not astronauts, and coordinates some of our largest disaster drills. And he still tinkers with technology; he's currently brainstorming a mobile shelter concept, dubbed RDS or “rapidly deployable shelter.”

Yep, NASA's got nothing on the ARC!

Read more about Michael...

April 20, 2010

Together We Prepare Lents


Several years back the Red Cross decided to expand our reach in the realm of neighborhood disasters. Instead of only responding to disasters we would implement a program to help neighborhoods prepare for and prevent disaster. And thus Together We Prepare Our Neighborhoods was born.

On Saturday April 17th, the attention was focused on the Lents neighborhood as dozens of canvassers met up at Lents Baptist Church and headed out to meet neighbors and help them to better prepare for disaster. The volunteers braved high winds and potential storms and included not just Red Crossers but other interested community volunteers, including members of the Zombie Squad!

The focus of the project this time was on building a 72hour kit and making a family emergency plan so our dedicated volunteers conversed with residents and gave them information and resources as well as a flashlight to help them get a 72hr kit started. In addition Red Cross will be holding several free preparedness classes in Lents, and have already been at work in the community teaching about sheltering.

By the numbers, Together We Prepare Lents:

  • visited over 800 households
  • left information and resources at 524 households
  • handed out 227 flashlights
  • Had significant conversations with 170 residents
Overall, I would say that constitutes a success! Thanks to all the donors (including Lumilite who graciously donated 900 flashlights) and volunteers who made Together We Prepare Lents a great day!!

Tune In Tomorrow!

Around preparedness circles in the northwest, we call it "The Big One." This refers to a major earthquake (over 9.0 in magnitude) that state geologists are predicting in Oregon's future. The Think Out Loud program through Oregon Public Broadcasting (OPB) will discuss this idea tomorrow morning, airing at 9am (PST).

OPB On-Air Host Emily Harris will interview with the Portland Office of Emergency Management (who we just talked to on our own radio show). Additionally, Harris will find out more on the geology of our region with Portland State professor Scott Burns.

Beyond the experts, Think Out Loud wants to hear from YOU too! Specifically, do you feel that Oregon is prepared for such a large quake? Are you curious about what steps you can take to become more prepared? Do you think "The Big One" is just a conspiracy theory? Even if you share that last opinion, OPB wants to know!

Think Out Loud's call-in number is 888-665-5TOL (or 665-5865).

Image courtesy of thegardencoop.com

Why I Help: Alex Peterson Makes Us Cool

[In honor of National Volunteer Week, we're featuring a volunteer every day here on the blog!]

When I first met Alex Peterson, he said that he volunteers at the Red Cross because it's so uncool.

As you can imagine, my heart broke.

From Baconfest to Singles CPR (coming 5/5!), we had been doing everything possible to make the Red Cross cool and here was some film intern from the Willamette Week (which is hopelessly cool) telling me it was all for nothing?

But that wasn't the whole story.

Alex came to the Red Cross because he simply wanted to do good. He didn't want to hang out with a bunch of hipsters -- he wanted to be at an organization where he could just feel comfortable being himself. He didn't want to volunteer because it's trendy or popular, he wanted to volunteer to make a difference.

At the Red Cross, where we often lack for younger volunteers, he felt he could really make an impact. And, believe me, he has. Alex has been a consistent presence at our Together We Prepare Our Neighborhood events and -- even though it probably kills him to be part of making the Red Cross cool -- he's totally on board for our future Disaster Movie Marathon. He'll probably even help us pick the flicks.

Read more about Alex...

Volcanoes: Under Pressure

Pressure. Pushing down on me. Pressing down on you.
- David Bowie / Queen, 1981

Recently, the blogosphere has been abuzz about earthquakes. Can one trigger another? Are they becoming more frequent?

This week - thanks to Eyjafjallajökull - the same questions are being raised about volcanoes. And researchers are positing some surprising answers. They theorize that - as David Bowie says - it's all about pressure. (You're welcome. That song will be in your head all day... until your subconscious eventually causes it to morph into Ice Ice Baby.)

Specifically pressure getting built up, released, and shifted around under the earth's crust. What might cause these pressure shifts? Well, a couple of theories say the eruption of neighboring volcanoes or even the melting of large glaciers.

Very intriguing. But ultimately just another reminder that, whether or not eruptions become more likely, we all need to be prepared. Do you you know what to do in the event of eruption?

April 19, 2010

Another Volcano-Related Word We Can't Pronounce


If you thought the name of Iceland's currently-erupting volcano was hard to pronounce, try this word. It's a possible side effect of inhaling volcanic dust particles - and one of the many reasons we suggest having a face mask in your emergency kit.


pneumonoultramicroscopicsilicovolcanoconiosis
[noo-muh-noh-uhl-truh-mahy-kruh-skop-ik-sil-i-koh-vol-key-noh-koh-nee-oh-sis]

–noun
an obscure term ostensibly referring to a lung disease caused by silica dust, sometimes cited as one of the longest words in the English language.


[Via Dictionary.com Word of The Day.]

photo via The Big Picture Blog - The volcano in southern Iceland's Eyjafjallajokull glacier sends ash into the air Saturday, April 17, 2010. (AP Photo/Brynjar Gauti)

Why I Help: Amy Sandoz Sees The Future

[In honor of National Volunteer Week we're featuring a volunteer every day here on the blog!]


No, she's not a psychic. But volunteer Amy Sandoz sees the very real possibility of future disasters. That's why she helps us plan and prepare for them.

Amy and her team are charged with securing dedicated sites for future emergency shelters to aid people affected by disasters. From churches to schools to business, Amy enthusiastically recruits partners in preparedness.

Read more about Amy...

April 16, 2010

This New First Aid Device Sucks... Literally

Yes, literally. An MIT student has invented an amazing new low-tech, $3 suction device that helps open wounds heal faster.


Researchers have known for a while that suction quickens the pace of healing (they've got a hunch it has something to do with drawing out bacteria and improving circulation), but suction devices have been bulky and expensive.

The light weight and low cost of these new suction healing thingy-ma-whatsits (<-- scientific term) means they can be used in situations like the Haiti earthquake, where it just so happens they're being field tested. More details here.

The inventor is already hard at work on smaller and sleeker versions. So who knows, maybe someday these will be as standard as bandages in first aid kits!

April 15, 2010

Youth Blood Challenges Update

Here is a quick update on the youth blood challenges...

Results have been updated on the High School Challenge website! Remember, the schools with the highest percentage of blood donation within each division will take the honor of winning the traveling trophy to keep in their school for one year. Plus the winning school will get a pizza party for all those who presented to donate blood or volunteer during the competition.

In Oregon, as of earlier this week the top schools are:
Division 1 | 100-425 students - Salem Academy (19.09%)
Division 2 | 426-1000 students - Cascade High School (14.06%)
Division 3 | 1001-1630 students - Wilsonville High School (11.72%)
Division 4 | 1630+ students - Sprague High School (9.96%)


Video: West Albany High School Blood Drive Promo from 2009, Speed Dating: Blood Drive Edition

The Cesar E. Chavez National Blood Drive Challenge still has a few drives left, and have collected nearly 5,600 units of blood so far! The final drive for the campaign will actually be in Oregon, at Western Oregon University on April 30th.

The American Red Cross Campus Challenge is still live too, with Oregon State University at #5! The margin to #1 is very small.

iPads, Accelerometers and Empire 2.0!

Sounds intriguing, right? If you're a fan of NPR, tech gadgets or just staying awake at the office, tune in live to our latest Ready Radio show, hosted by PDX.FM! Airing at 2 pm today (PST), Robin Parker and I will be interviewing the Director of the Portland Office of Emergency Management. With the city implementing a new text message public alert system, we'll get the scoop on how to connect up your iPads, Twitter accounts and other hosts to use this resource.

Additionally, with the unfortunate pattern of seismic activity lately, personal preparedness is a must. Whether you have cash to spend or pennies to pinch, we'll be delivering insider tips on the latest disaster technology. If you can't listen live, make sure you visit Ready Radio's awesome new website and put the RAD in your own personal readiness.

Giant Cloud of Volcanic Ash Disrupts Flights in Europe

The Big Picture blog has a collection of incredible photos from Iceland's Eyjafjallajökull (I dare you to try to pronounce that!) volcanic eruption, which is disrupting flights across northern Europe today with its giant cloud of ash.


Would you know what to do if one of our local volcanoes spewed a giant plume of ash? Learn at: oregonredcross.org/volcanoes



EDIT: Hear OPB's Geoff Norcross get a lesson in pronunciation from Iceland native Haukur Astvaldsson.

April 14, 2010

"Double Down" Looks Deliciously Dangerous

When biting into a sandwich, do you ever think, "As an avid carnivore, why am I hiding this tasty bacon between slices of low-calorie, unfried, unfun bread?" If you think it's time to cut out buns and get straight to the "meat" of a meal, KFC has finally answered your call!

This week, KFC took fast food to the cardiac extreme. Their newest sandwich, an artery-clogging adventure called the Double Down, is a fearless combination of: two deep-fried chicken filets, two pieces of bacon, two slices of Monterey Jack AND pepper jack cheese and of course...KFC's signature Colonel's Sauce.

KFC lists the sandwich's calorie count at 540, but others estimate it as much higher. According to The Daily Mail, it more accurately weighs in at 1,228 calories. To put that number in perspective, you could pig out on more than six Krispy Kreme doughnuts and still break even on calorie count!

Basically, eating a Double Down is like playing roulette with your heart. Now, the Red Cross would never pretend that a great bacon burger (bun or no bun) doesn't hit the spot sometimes. In fact, we'll even be representing at Portland's second annual Baconfest. No, we just want to advocate "eating with a game plan," you might say.

So when your friends and you consume the Double Down and risk a cardiovascular apocalypse, please make sure you've taken CPR and AED training! Your body, your buddies and yes, even KFC, will thank you.

Photo courtesy of kfc.com

Worldwide Wednesday Wrap-Up

Welcome to the Worldwide Wednesday Wrap-Up, in which we consolidate the international Red Cross and Red Crescent news into one list of bite-sized links for you. It's a non-comprehensive sampling of the larger and/or more intriguing aspects of our global work...

[The place names link to maps so that you can get a quick idea of the region.]

NIGERIA: The ICRC is working with the Nigerian Red Cross Society in the Niger Delta to provide first-aid training and first-aid kits for communities with little or no access to medical services. Also, briefing armed forces on the principles of respect for life and human dignity as they apply in that troubled region.


KYRGYZSTAN: The ICRC has sent staff and medical supplies to help treat casualties as a result of internal disturbances in the capital of Bishkek.

PAKISTAN: Hundreds of thousands have fled the fighting since last November and themovement has gained pace with the return of warmer weather. The ICRC and Pakistan Red Crescent are stepping up relief efforts in response.

SUDAN: The Sudanese Red Crescent is preparing for possible election-related violence.

GEORGIA: The number of cars in Georgia has increased over the last three years by 90%, leading to a significant increase in accidents. The Red Cross Society of Georgia is responding with a new road safety program. (Funded by a grant from the Empress Shôken Fund.)

TUVALU: The Tuvalu Red Cross will be sending trainers to various disaster-prone islands of Tuvalu as part of its expanded Community-Based Health and First Aid project. (Funded by a grant from the Empress Shôken Fund.)

SIERRA LEONE: Following years of war during which youth have often been both perpetrators of violence and the victims, the Sierra Leone Red Cross Society plans to implement a youth brass band project to provide these youngsters with a supportive social forum. (Funded by a grant from the Empress Shôken Fund.)

HAITI: Big numbers in the Three-Month Progress Report - millions of liters of water; hundreds of thousands of vaccinations, tents, tarps and supplies; tens of thousand of patients treated, and more.


GLOSSARY:
ICRC = International Committee of the Red Cross
IFRC = International Federation of Red Cross and Red Crescent Societies

Augmenting Reality for Blood in Japan

The idea of giving blood is popping up all over the place! I had a pretty low-key night yesterday, yet still found a 'Give Blood' advertisement in the first level of the video game Left4Dead and watched the TV show 'V' unravel a major plot point that was derived from blood donation. Neither of those compares to this though...

The Japanese Red Cross Society is known for taking some innovative and creative steps to attract youthful blood donors. Last year we took a look at one of their new donor centers, complete with Star Trek style furnishings, anime action figures lining the walls, and translucent signage as if you were on a starship. Most of the signage appears to be in English too, which is the 'cool' thing over there. Here is a peak at what they are doing now-



The Digital Signage Consortium has set up a few displays in Japan that use Augmented Reality to attract individuals to learn more about donating blood. It uses facial recognition technology to apply anime hair and a Red Cross hat onto your reflection. From the videos out there, looks like these displays are garnering a lot of attention!

April 13, 2010

Tornado Chasers on Science Friday... *Swoon*


Storm chasers. Every 10-year-old in the Midwest dreams of being one (or was that just me?). They're the Indiana Joneses of weather geeks - risking their lives on high speed pursuits to investigate strange and dangerous phenomena.

Okay, maybe I'm romanticizing it a bit, but what they discover by tracking tornadoes just might end up saving lives!

That's why I was excited to listen to last week's Science Friday podcast, in which host Ira Flatow interviewed tornado researchers, including the folks from the VORTEX 2 (Verification Of Rotation in Tornadoes EXperiment 2) project. Fascinating stuff.

If you - like me - want to swoon over the dashingly adventurous scientistists, I mean learn how researchers are improving tornado prediction, give a listen to last week's SciFri.



photo via NOAA

Let Me Take You On A Trip...

Good things come in small packages. And just yesterday, I got one of these good things...my shiny new passport!

Sure, the photo is abysmal, but the freedom it grants is immeasurable. And even though I'm only using it for a family reunion in Mexico, I'm already thinking about where to go next.

Which brings me to my question...

If you could visit any of the 186 Red Cross/Red Crescent Societies in the world, which one would it be and why?

Japan, with its uber-modern blood bank? Switzerland, with the International Red Cross Museum? Israel, with Magen David Adom and the red crystal (instead of the cross or crescent)? Leave your pick in the comments!

Coincidentally, I'm leaving tomorrow to visit the headquarters of one national society -- the American Red Cross office in DC. NHQ peeps, I'm looking forward to my tour!

Photo of the American Red Cross headquarters courtesy of laura padgett

April 12, 2010

Survive In Style With This $10 Million Bunker

Let it be known that I'm saving every penny of my tax return to purchase this:



The super sweet bunker, created by California company Vivos, includes "internal power generation system, backup battery banks, deep water wells, biological, chemical and radiation air filtration systems, sewage disposal systems, abundant food and clothing storage, security devices, medical equipment and supplies and critical support equipment including off-road vehicles."

Big thanks to NPR's All Tech Considered and Popular Science for their posts...I'm glad to know that once I come up with $10 million, I really WILL be prepared for anything.

Australian Red Cross Blood Advertisement

I'm often astonished by the amazing and creative ideas that ARC undertakes to recruit blood donors! In this case, I am not talking about the American Red Cross (which is great in it's own right!)... rather the Australian Red Cross.

A few years ago they released a Public Service Announcement (PSA) that took a very different approach. Instead of the advertising agency talking about what could be done, how the blood donation process is simple, and trying to give you a reason to donate through words, the filmmakers themselves donated blood and filmed a quick collage concluded with a simple message to donate. Practice what you preach!



This video brings up a great point. When it comes to blood donation, using traditional marketing techniques can only go so far. People are introduced to blood donation primarily by someone they know. If you donate, try suggesting giving blood to someone who hasn't considered donating! Putting a face to blood donation can make all the difference.

April 11, 2010

Gift of Life Marathon (Vermont)

As someone whom has been very active with the intense work that goes into a large blood drive, I greatly appreciate hearing how other communities take up the challenge. The community of Rutland, Vermont has well documented their proud story in creating the largest blood drive for the Northern New England Red Cross blood region. With 1,024 donations in one day, this small city beat out mega-cities like Boston that are 35 times the population. To make those numbers, 1 out of every 17 citizens of the community had to show up. How do they do it? Check out the video below!



In Oregon, the largest blood drives tend to be education related (Collegiate and High-school). The largest drive in this region is the four-day Oregon State University blood drive, that brings in over 1,000 units each term... and the next largest drive is the HP Campus blood drive, both in Corvallis (pop. ~56,000). Small communities can definitely show impressive results!

April 9, 2010

Scene It? The Red Cross Edition

If you've never seen Hotel Rwanda, this film is definitely in my top five. Rewatching it the other day, I recalled how heavily the movie featured the Red Cross. That, combined with the board game Scene It? gave me a crazy (but fun) idea: Scene It? The Red Cross Edition.

Consider the incredible reach of the International Red Cross and Red Crescent Movement (IFRC) throughout the world. Consider how expansive and varied the services are, from transportation assistance to blood donation to military casework.

Because of our international presence and reputation, the IFRC has shown up in all kinds of films (e.g. Bruce Almighty, Beyond Borders, Hotel Rwanda, Déjà vu, In Love and War, Thank You For Smoking, War of The Worlds, World Trade Center, Road To Guantanamo Bay, Dragonfly, Hart's War, Harvard Man). Therefore, game answers could include actors playing Red Cross characters, services featured in films and television, as well as other pop culture references. Our chapter has already created a card game and disaster wheel, why not expand into the board game territory?

Photo courtesy of hotflick.net

Ah, Springtime!


I can't think of a better someecards to capture my mixed emotions about spring.

Sure, spring means cherry blossoms on the waterfront and -- much more importantly, my birthday -- but it also means floods and power outages and, at least this year, earthquakes.

If you, as the card suggests, would like to intensively prepare for deadly natural disasters, we suggest taking this online class.

Happy spring, everyone!

April 8, 2010

365 Things to do in Vancouver

I've lived in Vancouver for about a year now and talked some relatives into actually moving up as well. They keep asking, 'what is there to do in Vancouver?'. Now I know where to send them!

The Clark County Real Estate Guide is creating 365 Things to do in Vancouver (Washington), with something new posted every day. This week (Day 49 to be exact) they took a trip to the American Red Cross Vancouver Donor Center to suggest donating blood! As you might remember, the new Vancouver Donor Center has just been open over a year now and offers some state of the art comforts for the donation experience.



For the complete 'Day 49' post, click me!

What Caused That Fire?

Whether they're caused by super hot shoes or faulty wiring, house fires happen. And, across the country, the Red Cross is there to help families get back on their feet. In fact, in Oregon alone, we respond to house fires about 10 times a week.

While Lebron and Kobe will come through just fine, they should be aware of this fire safety tip for the future:

Keep items that can catch on fire at least three feet away from anything that gets hot, such as space heaters.

Do you know what to do to keep your family safe?

Prepare-aphernalia: Earthquake Preparedness Month

Since April is Earthquake Preparedness Month, we thought we’d gather up a list of interesting items you could add to your earthquake preparedness kit. Or, as we like to call them, prepare-aphernalia



  • QuakeHold straps, fasteners, and putty to help keep your heavy stuff (bookshelves, vases, water heaters…) safely in place.
  • The earthquake-resistant bed. With a hard, carbon-fiber canopy, it looks a little more like a futuristic pod car than a bed. We don’t know if it has had any real-world test runs, but it is an intriguing concept. And if you’re already into ultra-mod decor, hey, why not?
  • Another heavy (and expensive) thing you don’t want toppling in a quake? Wine bottles. A company called Newood has designed the “earthquake-proof wine rack,” made of laminated layers of Oregon pine, which results in the flexibility of wood with the strength of steel. It was tested by the earthquake engineers at Oregon State University and is said to be able to withstand a 7.1 magnitude earthquake.
  • And last but not least, we can’t forget the pets. For the little Fido or Felix in your life, a company in Japan has come up with wearable earthquake kit vests. Maybe more cute than practical? We’re not sure. In any case, you should probably brush up on both your human and pet first aid skills in case one of you gets injured in either the quake or just the struggle of trying to get a cat to wear a vest!


NOTE: These products are not necessarily endorsed nor sponsored by the American Red Cross. Your friendly bloggers just happened to find them and think they’re pretty intriguing.