"Make Change" Campaign

Here's another creative Red Cross ad campaign, thanks to the fine folks at Wray Ward.


I love that they illustrate how even the smallest donation can make a difference -- providing food, shelter, water and immunizations. Plus, the coin wrapper is immediately recognizable...even though I can't think of the last time I saw one in person.

If anyone from Wray Ward is out there, I'd love to know how this is being used and/or why it was created. Nice!